Couple of years after college, Tom and I told our parents that we have an idea to make kids educational products and that we were scrapping our Wall Street and advertising career. Our parents thought that we were out of mind and was against our decision. Two of our parents were teaching in school, we told them that they were our inspiration. The compliment did to inspire them, especially after they came to know that we would be working with Tom’s parents family business. Tom running the family business was there dream and our decision of not doing so was not appreciated by Tom’s parents.
We saved every little penny of our life savings, got our big casting call to find the right kid for the voice for the doll, wrote the script, music and lyrics, we hired our virtual assistant and spent almost more than a year creating it. Kids loved the talking doll, but distributors wanted a whole line, not just single words talking doll. We decided it would be best to sell it ourselves at an independent specialty store.
While Tom and I was trying to find a storeowner to sell the talking doll, we came up with another idea: “A doll that sings lullabies”. We manufactured a doll that sings lullabies and glows in the dark. In addition, we thought it would be a great idea to create puzzles out of the lullaby doll’s pictures. That is how Lullaby doll image puzzle became the foundation for our company.
At the time, puzzles were so cookie-cutter in design. Therefore, we shook things up fresh artwork, lots of unusual designs and great pricing. They sold like wildfire. For more than ten years, we did nothing but puzzles. Then we applied the same fresh concept to toys, and today we produce more than 500 products. Oh yeah, and in the middle of all this, Tom and I got married and had three children.
The secret to our success? We hired a Virtual Assistant! The perfect and affordable choice we made. Our Virtual Assistant understood our needs and worked with us in our fast pace. They helped us find the right voice for the doll, and helped us with our marketing strategies, checked and responded to important mails, attended our calls, scheduled meeting. They thought ahead and worked with our needs.
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